Clarity Campaign Labs Model Samples

What are the Clarity Model Samples?

CTA is excited to partner with Clarity Campaign Labs to provide PAD users access to random samples of their data! With your PAD account, you can explore a 10% random sample of Clarity’s national suite of models and scores. Users can explore building queries for targeting and/or reporting on the sample data and can use the sample dataset as a teaching/learning tool for staff.

How can I find the Clarity Model Samples in PAD?

PAD users can find the Clarity Model sample data by adding it to their project by subscribing to the ClarityModelSamples dataset through Google Analytics Hub. For more information on this process, check out our Analytics Hub article here.

PAD Table Description

This table contains a 10% random sample of Clarity's national suite of models. The scores are all keyed on TargetSmart voterbase_id to identify the person that the score belongs to. Clarity Campaign Labs provides documentation with more details for each score:

• 2024G Turnout v1: a probability score that predicts the likelihood that an individual will vote in the 2024 General Election
• Partisanship: a probability score that predicts the likelihood that a voter self-identifies as a member of the Democratic party
• 2022G Turnout: a probability score that predicts the likelihood that an individual will vote in the 2022 General Election
• College: a probability score that predicts the likelihood that a voter has a four-year college degree
• Religious Services Attendance: a probability score that predicts the likelihood that a voter attends religious services on a regular basis
• Likely Retiree: a probability score that predicts the likelihood that a voter is retired
• Low TV Usage: a probability score that predicts the likelihood that a voter watches less than one hour of television per day
• Climate change priority: a probability score that predicts the likelihood that a voter believes that climate change is an urgent crisis that needs to be addressed immediately
• Gun owner: a probability score that predicts the likelihood that a voter has a gun in their household
• Choice: a probability score that predicts the likelihood that a voter supports a woman’s right to choose an abortion
• Biden approval: a probability score that predicts the likelihood that a voter approves of the job Joe Biden is doing as President

If you have questions about these samples, CTA Open Data resources, or purchasing full versions of any of these scores from Clarity, email us at help@techallies.org!